Showcase your brand to thousands.

Exhibit at IMPACT to access industry leaders, strengthen your brand awareness, and introduce new products and services.

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About the audience

What is IMPACT?

IMPACT is an annual conference held for independent registered investment advisor (RIA) clients of Charles Schwab & Co., Inc. It is considered the premier benchmark event for the RIA industry, with world-class keynote speakers, education sessions, networking opportunities, and industry exhibits.

Who attends?

  • 1,600 to 1,900 registered investment advisors
  • 75 to 100 independent retirement plan providers
  • 300 exhibiting companies
  • 250 Schwab employees
  • Journalists from leading financial services publications

Why do advisors attend?

Registered investment advisors attend this conference to network with peers and be inspired by industry leaders and experts. They learn new concepts and techniques to help manage and grow their businesses by attending their choice of more than 75 education sessions, listening to keynote speakers, and talking with exhibitors and peers in The Exchange. Session topics include practice management strategies, compliance and regulatory issues, investment strategies, financial-planning tools, and technology solutions. The Exchange serves as the conference hub, hosting exhibitors, receptions, and conference services.

What is the average business size?

Attending advisory firms vary in size from sole advisor practitioners to RIA firms of 25 to 35 employees. Assets under management range from less than $25 million to more than $5 billion per firm.

What size portfolios do registered investment advisors manage?

Attending RIAs report that they generally serve affluent clients with $500,000 to $5 million in investable assets.

IMPACT audience profile

Assets Under Management Role Age Firm Size
Gender First Time Actively Advising Retirement Plans Region

IMPACT® 2015 attendees’ self-reported registration data as of 11/17/15.

Sponsor and exhibitor packages View packages-at-a-glance

Included Benefit Applies to Category Upgrade Requires Additional Fees
  Marquee
$130,000
Premier
$115,000
Diamond
$100,000
Gold
$60,000
Silver
$35,000
Bronze
$25,000
Exhibitor
$15,000
Kiosk*
$7,500
20' x 20' Exhibit Included Upgrade Upgrade Upgrade Upgrade Upgrade    
10' x 20' Exhibit   Included Upgrade Upgrade Upgrade Upgrade    
10' x 10' Exhibit     Included Included Included Included Included Kiosk Only
Full Conference Registrations 6 6 4 4 4 4 2 2
Education Session Speaker Included Included Included          
Category Exclusivity Included              
Save-the-Date Email Logo              
Email Campaign Logo Logo Logo          
Invitation Logo Logo Logo Logo Logo      
Website Landing Page Logo Logo Logo Logo        
Website Sponsor Tab Logo Logo Logo Logo Logo Logo    
Hyperlink Included Included Included Included Included Included Included Included
Event Guide Interior Color Ad Two-Page Full-Page Full-Page Half-Page        
Event Guide Ad Upgrade to Full-Page Upgrade        
Event Guide Recognition Logo Logo Logo Logo Logo Text Text Text
Company Description Exhibitor Directory 100-Word 100-Word 100-Word 50-Word 35-Word 35-Word 35-Word 35 Word
Company Description Website 100-Word 100-Word 100-Word          
Mobile App Ad Included              
On-Site Signage Logo Logo Logo Logo Logo Text    
General Session Walk-In Loop Included Included Included          
Education Session Walk-In Loop Included Included Included          
Onetime Use Pre-Attendee Mailing List 2x Included Included Included Included Included Included Included
Onetime Use Pre-Attendee Email List 2x Included Included Included        
Onetime Use Post-Attendee Mailing List Included Included Included Included Included Included Included Included
Onetime Use Post-Attendee Email List Included Included Included Included        
Sponsor Reception Attendees 4 2 2 2 2 2    
Categories and benefits are subject to change and/or availability. Upgrade = additional fees.
*Schwab OpenView MarketSquare® platform participants only.

$130,000 Marquee sponsorship SOLD

Sole sponsor in category

  • Opportunity to nominate a speaker for a 75-minute education session as either a solo speaker or a panelist (topic, speaker, session title, and session description to be agreed upon by Schwab)
  • 20' x 20' exhibit space
  • First category to select exhibit booth placement
  • Six full conference registrations
  • Opportunity to purchase up to six additional full conference or day pass registrations
  • Two-time use of pre-conference and post-conference opt-in RIA mailing list
  • Two-time use of pre-conference and post-conference opt-in RIA email addresses
  • Sole sponsor recognition in Save the Date email (estimated quantity: 37,000)
  • Priority logo placement in select conference print, electronic, and on-site materials
  • 100-word company description on the IMPACT website and in the Exhibitor Directory
  • Hyperlink to your company website from the IMPACT website
  • Full-page, inside front cover, four-color advertisement in the event guide
  • Mobile App banner advertisement (restrictions apply)
  • Invitation for four representatives to attend the Sponsor Reception

$115,000 Premier sponsorship

  • Opportunity to nominate a speaker for a 75-minute education session as either a solo speaker or a panelist (topic, speaker, session title, and session description to be agreed upon by Schwab)
  • 10' x 20' exhibit space
  • Opportunity to purchase additional 10' x 10' units for additional fees
  • Second category to select exhibit booth placement
  • Six full conference registrations
  • Opportunity to purchase up to six additional full conference or day pass registrations
  • One-time use of pre-conference and post-conference opt-in RIA mailing list
  • One-time use of pre-conference and post-conference opt-in RIA email addresses
  • Priority logo placement in select conference print, electronic, and on-site materials, excluding the Save the Date email
  • 100-word company description on the IMPACT website and in the Exhibitor Directory
  • Hyperlink to your company website from the IMPACT website
  • Full-page, color, interior advertisement in the event guide
  • Invitation for two representatives to attend the Sponsor Reception

$100,000 Diamond sponsorship

  • Opportunity to nominate a speaker for a 75-minute education session as either a solo speaker or a panelist (topic, speaker, session title, and session description to be agreed upon by Schwab)
  • 10' × 10' exhibit space
  • Opportunity to purchase additional 10' × 10' units for additional fees
  • Third category to select exhibit booth placement
  • Four full conference registrations
  • Opportunity to purchase up to four additional full conference or day pass registrations
  • One-time use of pre-conference and post-conference opt-in RIA mailing list
  • One-time use of pre-conference and post-conference opt-in RIA email addresses
  • Priority logo placement in select conference print, electronic, and on-site materials, excluding the Save the Date email
  • 100-word company description on the IMPACT website and in the Exhibitor Directory
  • Hyperlink to your company website from the IMPACT website
  • Full-page, color, interior advertisement in the event guide
  • Invitation for two representatives to attend the Sponsor Reception

$60,000 Gold sponsorship

  • 10' × 10' exhibit space
  • Opportunity to purchase additional 10' × 10' units for additional fees
  • Fourth category to select exhibit booth placement
  • Four full conference registrations
  • Opportunity to purchase up to four additional full conference or day pass registrations
  • Onetime use of pre-conference and post-conference opt-in RIA mailing list
  • Onetime use of pre-conference and post-conference opt-in RIA email addresses
  • Priority logo placement in select conference print, electronic, and on-site materials, excluding the Save the Date and conference email campaign
  • 50-word company description in the Exhibitor Directory
  • Hyperlink to your company website from the IMPACT website
  • Half-page, color, interior advertisement in the event guide
  • Invitation for two representatives to attend the Sponsor Reception

$35,000 Silver sponsorship

  • 10' × 10' exhibit space
  • Opportunity to purchase additional 10' × 10' units for additional fees
  • Fifth category to select exhibit booth placement
  • Four full conference registrations
  • Opportunity to purchase up to four additional full conference or day pass registrations
  • Onetime use of pre-conference and post-conference opt-in RIA mailing list (excludes email addresses)
  • Logo and text placement in select conference print, electronic, and on-site materials, excluding the Save the Date and conference email campaign
  • 35-word company description in the Exhibitor Directory
  • Hyperlink to your company website from the IMPACT website
  • Invitation for two representatives to attend the Sponsor Reception

$25,000 Bronze sponsorship

  • 10' × 10' exhibit space
  • Opportunity to purchase additional 10' × 10' units for additional fees
  • Sixth category to select exhibit booth placement
  • Four full conference registrations
  • Opportunity to purchase up to four additional full conference or day pass registrations
  • Onetime use of pre-conference and post-conference opt-in RIA mailing list (excludes email addresses)
  • Logo and/or text recognition in select conference print, electronic, and on-site materials, excluding the Save the Date and conference email campaign
  • 35-word company description in the Exhibitor Directory
  • Hyperlink to your company website from the IMPACT website
  • Invitation for two representatives to attend the Sponsor Reception

$15,000 Exhibitor package

  • 10' × 10' exhibit space
  • Exhibit booth placement assigned by Schwab
  • Two full conference registrations
  • Opportunity to purchase up to four additional full conference or day pass registrations
  • Onetime use of pre-conference and post-conference opt-in RIA mailing list (excludes email addresses)
  • Logo placement in the event website Exhibitor Directory
  • 35-word company description in the event website Exhibitor Directory
  • Hyperlink to your company website from the Exhibitor Directory

$7,500 Exhibitor kiosk* package

  • Schwab provided turnkey kiosk (3' × 3' × 12' estimated dimensions)
  • Exhibit kiosk placement assigned by Schwab
  • Two full conference registrations
  • Opportunity to purchase up to two additional full conference or day pass registrations
  • Onetime use of pre-conference and post-conference opt-in RIA mailing list (excludes email addresses)
  • Logo placement in the event website Exhibitor Directory
  • 35-word company description in the event website Exhibitor Directory
  • Hyperlink to your company website from the Exhibitor Directory

*This opportunity is exclusively for vendors participating in the Schwab OpenView MarketSquare® program, a product of Schwab Intelligent Technologies®.

The Schwab OpenView Gateway® and Schwab OpenView MarketSquare are products of Schwab Intelligent Technologies (“SIT”). SIT and Charles Schwab & Co., Inc., are separate companies affiliated as subsidiaries of The Charles Schwab Corporation, but their products and services are independent from each other.

Additional sponsorship opportunities

If you are interested in additional sponsorship opportunities to increase your company’s presence at IMPACT, contact us directly.

Additional sponsorship opportunities include advertising in conference materials, branding conference merchandise, and sponsoring networking events, receptions, meals, and services. We also encourage you to bring forth new ideas for our consideration.

FAQ

How much does it cost to exhibit at IMPACT?

Pricing will range depending on the sponsor or exhibitor package. See the Sponsor and Exhibitor Packages section.

How do I find out about additional sponsorship opportunities?

If you are interested in additional sponsorship opportunities to further your company’s presence at IMPACT, contact us directly.

How can I nominate a speaker for an education session at IMPACT?

Email us for more information about how to nominate a speaker.

What are The Exchange hours?

The Exchange is open at all times with the exception of keynote sessions.

Can I attend education sessions?

A full conference or day pass allows exhibitors to attend education sessions, meals, and events. Advisors and third-party administrators are given priority seating in the education sessions.

When may I host private meetings or events?

All private events held during IMPACT must end 15 minutes prior to—or commence no earlier than 15 minutes after—the scheduled IMPACT activity. No function may be held on the premises of the San Diego Convention Center at any time without Schwab approval.

What are the costs for additional representatives above those included in my exhibitor package?

Full conference registration rates for sponsors and exhibitors are $1,275 from July 21 to October 23 and $1,375 from October 24 to October 27. Sponsors and exhibitors are not eligible for the Advisor and Retirement Plan Provider early-bird registration rate.

How many registrations may I secure?

Please refer to the Sponsor and Exhibitor Packages section to view the number of registrations your package allows. Schwab reserves the right to limit the number of attendees of an exhibiting company.

How do I register my company attendees?

Approved companies may begin registering attendees once registration goes live in July via the Sponsor & Exhibitor Resource Center. Attendees must be affiliated with an approved sponsoring or exhibiting company to attend.

Can I bring a guest to the Final Night Event?

Unfortunately, we cannot accommodate exhibitor guests for social events that are not arranged in advance or included in your company’s registration allotment.

When will my booth number be available?

Booth numbers will be assigned in August and will be available for viewing via the Sponsor & Exhibitor Resource Center.

May I incorporate the IMPACT logo into my direct-mail marketing?

The use of Charles Schwab & Co., Inc., or any of its affiliates in marketing collateral is prohibited. Exhibitors who wish to reference IMPACT must have their direct-mail piece approved by IMPACT prior to production and mailing. Forward your direct-mail piece or email your request for a high-resolution IMPACT logo to IMPACTexhibitors@schwab.com. Please allow five to eight business days for approval.

How do I access the exhibitor kit?

Approved exhibitors may access the exhibitor kit via the Sponsor & Exhibitor Resource Center.

When will the registered pre-attendee list be available?

The registered pre-attendee list will be made available at the end of September via the Sponsor & Exhibitor Resource Center.

When does my firm need to load-in?

Booths must be “show-ready” by 3:30 p.m. on Monday, October 24, 2016. If your booth is not set up by this time, the contracted show decorator will set it up and additional expenses will be incurred by your firm. Booths may not be set up on Tuesday, October 25, 2016.

How do I access my invoices?

You may view and download your invoices via the Sponsor & Exhibitor Resource Center.

The content in the IMPACT website and discussions provided at the IMPACT event are meant for general informational purposes. The views expressed are not intended to provide specific financial, accounting, compliance, tax, regulatory, or legal advice.

Third-party firms, speakers, panelists, sponsors, and exhibitors are not affiliated with or employed by Schwab. Any mention of third-party firms or individuals is not and should not be construed as a recommendation, endorsement, or sponsorship by Schwab.

Independent investment advisors are not owned by, affiliated with, or supervised by Schwab.

Charles Schwab & Co., Inc., receives remuneration from fund companies for recordkeeping, shareholder services, and other administrative services for shares purchased through its Mutual Fund OneSource® service. Schwab also may receive remuneration from transaction fee fund companies for certain administrative services.

Charles Schwab Advisor Services® serves independent investment advisors and includes the custody, trading, and support services of Schwab.

©2016 Charles Schwab & Co., Inc. (“Schwab”). All rights reserved. Member SIPC. PER 0716-HWY0

Final Night Event at Petco Park
featuring Grammy Award Winner

Jason Mraz

Final Night Event at Petco Park
featuring Grammy Award Winner

Jason Mraz

Jason Mraz has amassed a youthful and diverse fan base around the globe. He has spread his positive message and soulful, folk-pop sound through not only his recordings and vibrant live performances but his activist and philanthropic efforts as well.

Jason has earned numerous diamond, platinum, and multiplatinum certifications internationally for his various releases; made pop history with his record-breaking classic singles “I’m Yours” and “I Won’t Give Up”; racked up two Grammy Awards among four nominations; won a prestigious Hal David Songwriters Hall of Fame Award; won Teen Choice and People’s Choice Awards; and sold out amphitheaters and arenas around the world, including such iconic venues as the Hollywood Bowl, Madison Square Garden, London’s O2 Arena, and the Sydney Opera House in New South Wales, Australia.

Watch his music video here.

Don’t miss an unforgettable evening at Petco Park, featuring the music of two Grammy Award-winning SoCal originals: Jason Mraz and Los Lobos.

Wednesday, October 26
7:00 p.m.–10:00 p.m.

Map it

Final Night Event at Petco Park
featuring Grammy Award—Winning Group

Los Lobos

Final Night Event at Petco Park
featuring Grammy Award—Winning Group

Los Lobos

For more than 30 years, East L.A.’s Los Lobos has been one of America’s favorite and most prolific bands, gracefully moving across genres and building a loyal fan base with unforgettable live performances.

The quintet boldly brought Chicano roots into the musical mainstream through an irresistible mix of Tex-Mex, blues, country, folk, and old-fashioned rock and roll. They provided the musical backdrop for the films La Bamba and Desperado, the first of which produced the band’s runaway #1 hit, “La Bamba.” Los Lobos is also well known for its studio collaborations with such musical icons as Elvis Costello, Paul Simon, Ry Cooder, and The Fabulous Thunderbirds. The band has amassed numerous industry accolades over its illustrious career, including three Grammy Awards.

Watch a Los Lobos music video here.

Don’t miss an unforgettable evening at Petco Park, featuring the music of two Grammy Award-winning SoCal originals: Jason Mraz and Los Lobos.

Wednesday, October 26
7:00 p.m.–10:00 p.m.

Map it

General

What is the purpose of the IMPACT Awards program?

Independent investment advisors have fundamentally changed the financial services landscape by providing client-centric, independent advice to affluent investors. Established in 2006 by Charles Schwab & Co., Inc. (“Schwab”), the IMPACT Awards honor firms that have advanced the industry and have achieved success through exemplary business practices.

As a response to the integration of the independent investment advisor and independent retirement plan provider communities in 2014, an award was added to recognize the unique achievements this group has brought to the retirement plan industry. In addition to the recognition, the awards program provides independent investment advisors and independent retirement plan providers with an opportunity to learn what leading firms are doing by sharing the winners’ best practices and achievements.

What are the IMPACT Awards categories?

Learn more about each IMPACT Award.

How many awards will be given?

One winner will be selected for each of the four awards.

Will winners receive any prizes?

Winners of each award category will be honored at the ceremony, with each firm receiving a trophy and a $15,000 donation to a charitable organization of the winner’s choice. The selection of each winning firm’s charity is subject to Schwab’s approval.

Eligibility

Who is eligible for the IMPACT Awards?

Learn more about the eligibility requirements.

Does my firm need to have a relationship with Schwab to be eligible to be considered for an IMPACT Award?

Yes. To be considered for an IMPACT Award, firms must use Charles Schwab, Charles Schwab Advisor Services, or Charles Schwab Bank to custody client assets.

Nominations

How do you participate in the IMPACT Awards program?

Nominations for 2016 are now closed. You can sign up to receive email notification when 2017 IMPACT Award nominations are being accepted.

Is there a limit to how many nominations I can make?

You may nominate your firm once in each category for which you qualify.

If I participated in previous years, can I participate again?

Yes. We encourage you to participate every year. Best-in-Business and leadership Award winners, however, will not be allowed to participate in any category for five years; previous Pacesetter Award winners may not participate in the Pacesetter IMPACT Award category again and must wait five years to participate in either of the other three award categories. Winners of the Best-in-Retirement Business IMPACT Award must wait five years before they are eligible for another award in any category.

Is there a fee to participate?

There are no fees to participate in the IMPACT Awards program.

Can I nominate my firm in more than one category?

Yes. You can nominate your firm once in each of the categories for which you qualify. However, multiple nominations for the same firm for the Best-in-Business IMPACT Award, Best-in-Retirement Business IMPACT Award, Pacesetter IMPACT Award, and Trailblazer IMPACT Award are not permitted.

Am I able to provide supplemental materials in addition to the nomination form as part of my award nomination?

At the time of nomination, only a completed form will be accepted. Later in the process, Schwab may ask for additional information.

What if I do not complete the data requested on the nomination form?

All fields must be completed for a nomination to be accepted.

May I submit my nomination via regular mail?

No. Only nominations received through the online nomination form will be accepted.

May my firm use a previously published case study to fulfill the essay portion of the Best-in-Business IMPACT Award, Best-in-Retirement Business IMPACT Award, Pacesetter IMPACT Award, and Trailblazer IMPACT Award nomination?

Nominations may include previously produced content that is owned by the firm; however, information that is copyrighted by another source cannot be used. Nomination information must be included in the official nomination form.

Timeline and notification

What are the program deadlines?

Nominations for 2016 are now closed. You can sign up to receive email notification when 2017 IMPACT Award nominations are being accepted.

When will the winners of the IMPACT Awards be announced?

The IMPACT Awards will be presented at IMPACT 2016, a leading industry conference taking place October 24–27 in San Diego, California. Information about the winners will be posted online after they are announced at the conference.

How will winners be notified?

Winners will be notified in August via phone. Winners will be announced at the IMPACT Awards ceremony at IMPACT 2016.

Will runners-up be announced?

Only one winner for each category will be announced. No runners-up will be selected.

Judging

How will winners be selected?

Entries will be reviewed to ensure that they meet all eligibility requirements and Schwab criteria. The remaining finalists will then be judged by a distinguished panel of leaders from across the business world and financial services industry who understand the challenges and opportunities facing today’s investors and those who serve them. These judges will convene to review finalist nominations and select the winners in each category. Final selection will be subject to acceptance of the IMPACT Awards terms and conditions and final approval by Schwab. In granting its final approval, Schwab will be guided by the criteria for the IMPACT Awards program and will also consider which candidates best exemplify the prestige and purpose of the awards and reflect Schwab’s reputation in the marketplace for integrity, service, and value. Schwab has absolute discretion in approving the winners, and Schwab’s decisions in all matters related to the awards and the IMPACT Awards program are final.

What criteria will be used to decide the winners?

Nominations for the 2016 IMPACT Awards will be evaluated based on the firm’s ability to demonstrate success in the following areas:

Best-in-Business IMPACT Award

  • Business planning
  • Technology strategy
  • Practice management and employee development
  • Client loyalty

Best-in-Retirement Business IMPACT Award

  • Business planning in the retirement industry
  • Technology strategy in the retirement industry
  • Practice management and employee development
  • Client loyalty

Pacesetter IMPACT Award
Demonstrated accelerated growth in tandem with the following:

  • Business planning
  • Technology strategy
  • Practice management and employee development
  • Client loyalty

Trailblazer IMPACT Award
Demonstrated change in helping the industry reach new heights, for example:

  • Focused understanding of the unique needs of a specific client segment and a developed, innovative approach to serving them (i.e., a new business model, marketing strategy, or strategic plan)
  • Made a difference in the community though programs to educate new audiences about financial planning
  • Helped shape the industry’s future through advocacy efforts in Washington, D.C., or involvement with industry associations
  • Made strides in attracting and cultivating the RIA industry’s next generation of talent
  • Awards and/or other distinctions

How will Schwab use the information provided through the nomination form?

Information you provide will be used to review and judge your nomination for the IMPACT Awards program. Schwab and the judging panel will maintain the confidentiality of your nomination. Schwab will not sell information collected. See the IMPACT Awards terms and conditions for more information.

How will objectivity be maintained in the selection process?

Schwab will use the eligibility criteria to review all nominations received. Once Schwab confirms the finalists, a judging panel of industry experts will select the winners for all four awards. All IMPACT Awards winners are subject to Schwab’s final approval.

Questions?
We’re eager to help.

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